Cornell Carpooling on Facebook Competition

***PLEASE SPREAD FAR AND WIDE***

The Cornell Carpool on Facebook Competition

The Problem: Driving our personal cars contributes 20% of US CO2 emissions, the single most significant source from individuals. CO2 emissions levels need to be curbed to avoid potentially catastrophic effects of climate change.

Solution: You and Carpool on Facebook!

Carpool on Facebook was built to provide a safe and hassle free way to find a ride, wherever you are going. Carpool on Facebook will make life easier for those without a car, provide company and money for those with a car and help those who want to share a cab. The application is built upon Facebook’s social network of 30,000,000+ users. Carpool on Facebook uses geo-coding technology to make rides easily searchable, and calculates your CO2 emissions saved.
For more information about Carpool on Facebook go to: www.zimride.com.

Your Mission: To market Carpool on Facebook to the Cornell community bydeveloping and executing a marketing plan that could easily be replicated at other universities. The best statement of interest we receive prior to October 15th, will be chosen to participate in the Carpool marketing campaign. The winning team will be supplied with a marketing budget to cover all associated expenses.

For years, there have been carpool-matching sites on the internet. Never has there been a community (campus or city) that has achieved large-scale use of carpooling as a means of transportation over single occupancy travel. Social networking, the strength of the Cornell community and your help can make history towards a more sustainable planet.

Statements of interest should describe your team (please include resumes if easily attained) and your plan. Statements should be approximately 2 pages in length. Judging submissions will be the founder of Carpool on Facebook, New York City Senior Project Manager for Congestion Pricing, and a Professor in the field of Sustainable Business.

PLEASE EMAIL QUESTIONS AND YOUR SUBMISSION TO LOGAN@ZIMRIDE.COMDEADLINE: OCTOBER 15TH